Copy & Content Writer
San Francisco, CA
Apply now: Copy & Content Writer – Brand, location is Remote (SF/NY preferred). The start date is ASAP for this 6 month contract position.
Job Title: Copy & Content Writer – Brand
Location-Type: Remote (SF/NY preferred)
Start Date Is: ASAP
Duration: 6 month contract (high potential to extend/convert)
Compensation Range: $195/hr
This role is eligible for medical, dental, and vision benefits
Job Description:
We're looking for a senior writer to help build and define a brand voice from scratch. This is the first dedicated brand writer for the team, and the work spans everything from sharp campaign language to rigorous long-form editorial—always with clarity, taste, and intellectual seriousness.
This is not a demand-gen, CRO, or SEO-first role.
What you'll do (day to day)
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Write across brand touchpoints: campaign concepts & taglines, headlines, ads, web copy, newsletters, decks/presentations, scripts, and print
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Produce long-form editorial and thought leadership (roughly 800–1,500 words) that advances clear ideas without oversimplifying
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Develop event naming and experiential/environmental copy (signage, wayfinding language, event systems, booth/activation copy)
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Translate technical and policy-adjacent topics into accessible writing for mixed audiences (technical non-technical)
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Partner closely with design to ensure language and visual direction reinforce each other
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Help establish and maintain brand voice and messaging frameworks
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Edit and elevate writing produced internally or with external partners
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Manage multiple projects in an environment where priorities can shift—without sacrificing craft
Must-haves
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10 years writing experience in brand writing, editorial, or content design
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A strong editorial sensibility (you read widely; you care about language; you can distinguish clear writing from merely correct writing)
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Primarily top-tier editorial publication experience (e.g.,NYT/FT/WSJ/WIRED/Atlantic/Monocle/Kinfolk-type environments). Publication credits are a plus; editorial rigor is required.
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Portfolio that shows range and quality across formats, including:
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Short-form brand copy (campaign lines, headlines, ads)
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Long-form editorial/thought leadership (800–1,500 words)
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Voice consistency across multiple channels
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Demonstrated ability to write about complex, technical, or policy-adjacent subjects for non-specialist audiences without flattening the nuance
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Comfort collaborating with designers, strategists, and senior stakeholders
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Experience creating or maintaining voice/tone guidelines or messaging frameworks
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Bachelor's degree
Nice-to-haves
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Experience writing in or adjacent to AI, technology, research, policy, or mission-driven organizations
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Experience working with (or within) a creative agency / brand studio
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Experience with event naming systems, experiential/environmental copy, and brand activations
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Genuine interest in the societal implications of advanced technology and a bias toward intellectual honesty in communication
Strong positive signals
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Editorial leadership, magazine/newsroom/editorial studio background
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Thought leadership essays, reported pieces, cultural criticism, op-eds, books/chapters
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Brand voice work: naming systems, messaging frameworks, campaign lines
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Tech/policy translation (not just "software copy”)
Strong negative signals
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"SEO/CRO/SEM/performance marketing” as primary identity
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Landing-page conversion specialist / direct response copywriter
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Pure demand-gen / growth marketing writer with no editorial body of work
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Portfolios dominated by product pages, nurture streams, ABM sequences
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