Sr. Engagement Manager, Brand
Boston, MA
Job Title: Senior Engagement Manager, Brand
Location-Type: Remote (20 hrs/week, must work EST hours)
Start Date Is: ASAP
Duration: 6-month contract
Compensation Range: $82.50/hr – $110/hr
Job Description:
This role leads the operational execution of a large-scale corporate rebrand, ensuring the brand rollout is successfully delivered across digital, marketing, events, and sales channels.
Day-to-Day Responsibilities:
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Build and manage the end-to-end brand rollout and launch plan
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Coordinate cross-functional teams including marketing, web/digital, events, communications, HR, and sales
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Act as the central program lead between internal teams and external creative agencies
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Maintain master timelines, milestones, owners, and dependencies across multiple workstreams
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Identify risks, blockers, and operational gaps while driving solutions to keep the program on track
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Lead the phased rollout of brand assets across web, digital channels, sales enablement, events, and communications
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Coordinate agency deliverables, approvals, and feedback cycles
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Oversee the transition of marketing assets and collateral to the new brand identity
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Provide regular updates to senior leadership and manage executive-level communications
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Support brand activations for major events and trade shows, ensuring brand consistency and execution quality
Requirements:
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Must-Haves:
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8 years of experience in brand management, marketing operations, or program/project management
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Experience leading at least one full corporate rebrand rollout end-to-end from a Fortune 50/100 company
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Strong program management experience managing complex, multi-workstream initiatives
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Experience working with external creative/brand agencies and multiple internal stakeholders
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Ability to drive execution in fast-paced technology environments
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Excellent stakeholder communication skills, including executive leadership updates
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Proven ability to identify risks, push back when needed, and provide operational solutions
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Experience coordinating cross-functional teams across marketing, digital, communications, and events
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Nice-to-Haves:
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Experience in B2B technology or cybersecurity organizations
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Experience supporting large brand activations at trade shows or major industry events
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Experience working with global teams across multiple time zones
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PMP, PgMP, or related project/program management certifications
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Experience managing large marketing or brand program budgets
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