Digital & Ecommerce Manager

New York, NY, 10022

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Type: Direct Placement

Reference ID: 31904814

Date Posted: 03/10/2026



Job Title: Digital & E-Commerce Manager
Location-Type: Hybrid NYC
Start Date Is: March
Duration: Permanent
Compensation Range: $90-100K

We're seeking a strategic Digital & Ecommerce Manager to lead paid media, DTC forecasting, website optimization, CRM, SEO, and affiliate programs. This role manages agency partners, drives growth across digital channels, and ensures a seamless customer journey. You'll oversee an Assistant Manager and collaborate cross-functionally to align campaigns, content, and performance with brand goals.

Job Responsibilities (including but are not limited to):

  • Lead all paid acquisition efforts (Search, Social, Display, Shopping, TikTok Shop, Buy with Prime) to drive growth and customer acquisition.
  • Manage digital agency partners to create ads, optimize performance, ROAS, and budget allocation.
  • Own DTC forecast, budgeting, and P&L tracking across revenue, spend, returns, and margins.
  • Oversee campaign calendar and align performance marketing with product launches and inventory.
  • Lead testing and implementation of new growth initiatives (e.g., bundling, retention, partnerships).
  • Manage website optimization, UX, accessibility, merchandising, and seasonal content updates.
  • Collaborate with developers and QA all site changes across desktop and mobile.
  • Oversee blog and SEO strategy, ensuring content quality, technical optimization, and performance tracking.
  • Drive CRM and retention flows; track engagement metrics and optimize lifecycle campaigns.
  • Support loyalty and referral programs in coordination with brand moments.
  • Manage affiliate marketing strategy, execution, and performance monitoring.
  • Supervise Digital & Social Media Assistant Manager, providing guidance, priorities, and feedback.
Qualifications:
  • 2–5 years of experience in eCommerce and digital marketing, ideally DTC.
  • Proficient in Shopify, Klaviyo, GA4, and Meta/Google Ads platforms.
  • Strong grasp of SEO/SEA best practices and CRM strategy.
  • Comfortable managing digital agencies and interpreting performance reports.
  • Strong analytical mindset and data-driven decision-making skills.
  • Experience managing budgets and owning P&L performance.
  • Advanced Excel/Google Sheets skills (pivot tables, formulas, forecasting).
  • College degree required; Master's degree in Marketing, Communications, or a related field (preferred).
  • Ability to commute to the New York City office at least one day per week and as business needs dictate.
  • Must be legally authorized to work in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa for this role.
Desired Strengths:
  • Understanding of website accessibility standards and UX best practices.
  • Familiarity with Jira or similar project management tools.
  • Basic Photoshop or Canva skills for light asset editing and cropping.
  • Excellent attention to detail, especially in QA and testing workflows.
  • Strong communication and project coordination abilities.
  • Passion for optimizing digital experiences and customer journeys.
  • Comfortable working cross-functionally with creative, ops, and brand teams.
  • Fluency in French a plus.
  • Experience in a beauty role, preferably in skincare (preferred).
  • B Corp experience highly desired.

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