Database Marketing Analyst
Owings Mills, MD
Apply now: Database Marketing Analyst, location is Hybrid. The start date is ASAP for this 6-month contract position.
Job Title: Database Marketing Analyst
Location-Type: Hybrid (4 days/week onsite in Owings Mills, MD)
Start Date Is: ASAP
Duration: 6 months (contract)
Compensation Range: $35-43/hr
Job Description:
Support audience segmentation, campaign execution, and marketing data analysis within a marketing technology ecosystem, helping ensure targeted campaigns are executed accurately and efficiently.
Day-to-Day Responsibilities:
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Build, manage, and optimize audience segments for targeted marketing campaigns
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Execute and support campaign deployment within Adobe marketing platforms
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Monitor segmentation logic to ensure accuracy, performance, and data integrity
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Analyze marketing and customer data to identify trends and targeting opportunities
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Troubleshoot campaign, data, or segmentation issues and partner with technical teams to resolve
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Translate campaign requirements into segmentation strategies with marketing and analytics teams
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Manage multiple campaign requests and priorities while maintaining high accuracy
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Maintain documentation and best practices for campaign and segmentation processes
Requirements:
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Must-Haves:
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3–5 years of experience in database marketing, marketing analytics, or marketing operations
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Hands-on experience with Adobe Campaign, Adobe Journey Optimizer (AJO), or similar marketing automation tools
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Strong understanding of data segmentation, campaign targeting, and marketing data structures
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Experience troubleshooting customer data, segmentation logic, and campaign execution issues
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Experience writing SQL or querying marketing databases
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Strong analytical, problem-solving, and communication skills
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Ability to manage multiple priorities and deadlines in a fast-paced environment
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Experience supporting multi-channel marketing campaigns (email, push, web, SMS)
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Experience working with CRM systems, CDPs, or marketing automation platforms
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Nice-to-Haves:
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Experience with Salesforce campaign management
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Background in financial services or other highly regulated industries
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Experience working in data-driven marketing organizations
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