Web Optimization Manager
Austin, TX, 78702
Job Title: Web Optimization Manager
Location-Type: Remote | Austin, TX
Start Date Is: ASAP
Duration: 6 months (Contract, potential extension and conversion)
Compensation Range: $75-80/hr W2
Job Description:
Lead a high-impact web experimentation program focused on increasing qualified leads and self-serve sign-ups through data-driven optimization strategies.
This role fills a gap created by an internal promotion and is critical to building a proactive experimentation roadmap rather than operating reactively. The ideal candidate is a strategic, analytics-driven growth operator who can independently identify friction, design high-impact tests, and clearly communicate solutions across teams. Looking for someone who balances experimentation rigor with business impact and has strong B2B optimization experience.
Day-to-Day Responsibilities:
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Identify website friction points using Adobe Analytics and enterprise data tools
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Develop high-impact hypotheses and A/B or multivariate test plans
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Partner cross-functionally with Web Production, Marketing Operations, SEO, UX, and Product Marketing
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Launch and analyze experiments in Adobe Target
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Synthesize results into actionable insights and iterate on optimization roadmap
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Draft creative and technical briefs for experiment execution
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Wireframe proposed website flow improvements for design collaboration
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Prioritize and manage experimentation backlog in Jira
Requirements:
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Must-Haves:
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5 years of experience in web optimization, growth, or performance marketing
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Deep expertise in Adobe Target and Adobe Analytics
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Strong enterprise-level analytics capabilities
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Proven B2B website optimization experience (non-eCommerce focused)
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Experience leading structured A/B and multivariate testing programs
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Ability to create clear roadmaps and prioritize experimentation initiatives
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Bachelor's degree required
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Experience in cybersecurity or large enterprise technology environments
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Nice-to-Haves:
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Strong AI literacy (e.g., Gemini or similar AI tools) to accelerate workflows and insight generation
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Background working within highly cross-functional web strategy teams
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Experience translating insights into wireframes or UX recommendations
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