Product Marketing Manager
Austin, TX, 78730
Job Title: Product Marketing Manager (Lead Generation & Digital GTM)
Location-Type: Hybrid (Austin, TX - 1 day onsite)
Start Date Is: ASAP
Duration: 3 month Contract-to-Hire
Compensation Range:
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Contract: $40–$54/hr W2
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Salary: $69,000 - $99,000
Job Description:
Drive B2B demand generation through digital-first go-to-market strategies, campaign execution, and full-funnel optimization.
This role supports the client's need to drive a qualified pipeline through scalable digital GTM strategies. The ideal candidate is a hands-on marketer who can own campaign execution in HubSpot, translate product value into compelling messaging, and optimize performance across the full funnel.
Day-to-Day Responsibilities:
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Develop and execute digital-first GTM strategies for B2B products/services
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Drive lead generation via paid media, email, SEO/SEM, webinars, and landing pages
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Plan and launch integrated marketing campaigns and product releases
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Manage end-to-end campaign execution within HubSpot (emails, workflows, segmentation, CTAs)
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Collaborate with product, sales, and creative teams to align messaging and execution
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Create and oversee content strategy (case studies, white papers, blogs, solution briefs)
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Track and optimize KPIs including MQLs, SQLs, CPL, and pipeline influence
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Conduct A/B testing and performance optimization across campaigns
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Ensure proper attribution, tagging, and data hygiene within HubSpot
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Support sales enablement with messaging and campaign assets
Requirements:
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Must-Haves:
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6–9 years of B2B product marketing, demand generation, or digital marketing experience
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Proven success executing GTM strategies and digital campaigns driving pipeline impact
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Hands-on experience with HubSpot (or similar marketing automation platform)
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Strong understanding of full-funnel marketing and lead lifecycle management
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Data-driven mindset with experience analyzing campaign performance and KPIs
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Excellent writing, communication, and stakeholder management skills
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Strong project management and ability to manage multiple campaigns simultaneously
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Nice-to-Haves:
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Experience in professional services, tech, or complex solution marketing
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Familiarity with Salesforce or CRM integrations and attribution models
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Experience with paid media, CRO, and A/B testing strategies
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Knowledge of SEO/SEM and web optimization practices
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Experience developing case studies, testimonials, and sales enablement materials
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This role is eligible to enroll in both Mondo's health insurance plan and retirement plan. Mondo defers to the applicable State or local law for paid sick leave eligibility
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