Sr. Lifecycle Marketing Manager
Seattle, CO
Job Title: Sr Lifecycle Marketing Manager
Location-Type: Remote (must be able to work PST hours)
Start Date Is: 2 weeks from onboarding
Duration: 3 months (contract)
Compensation Range: $40/hr – $52/hr
Job Description:
Drive end-to-end lifecycle marketing strategy and execution, using Braze to deliver targeted communications that drive customer retention and growth.
Day-to-Day Responsibilities:
Own and execute lifecycle marketing strategies across email and SMS
Code/edit emails in HTML using Braze
Set up and execute A/B tests, analyze performance
Create reports using Excel or visualization tools (e.g., Tableau, Mixpanel)
Collaborate with Product and cross-functional teams
Present findings and recommendations to stakeholders
Optimize campaigns based on performance insights
Requirements:
Must-Haves:
7 years in D2C lifecycle marketing
Hands-on Braze experience (recent)
Proficiency in coding/editing HTML email templates
Strong A/B testing setup, execution, and analysis
Experience with reporting tools (Excel, Tableau, or Mixpanel)
Self-starter who thrives in fast-paced, ambiguous environments
Effective communicator and team collaborator
Nice-to-Haves:
Experience in regulated industries or healthcare
Basic SQL or Looker experience
Bachelor's degree in marketing, business, or related field
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