Paid Media Strategy Consultant

Bethsda, MD

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Type: Contract

Reference ID: 31869876

Date Posted: 02/21/2026



Apply now: Paid Media Strategy Consultant, location is Remote. The start date is ASAP for this contract position.

Job Title: Paid Media Strategy Consultant
Location-Type: Remote
Start Date Is: ASAP
Duration: Contract (Through June 30, 2026; 5-10 hours per week to start)
Compensation Range: $60/hr - $68/hr W2

Job Description:

This role leads paid digital strategy for a niche, high-intent healthcare service provider competing against a long-established legacy treatment model. The consultant will audit, optimize, and scale paid media programs with a strong focus on increasing insurance-qualified, diagnosis-qualified lead volume not vanity conversions.

This is a strategic consulting engagement focused on performance analysis, structural optimization, and scalable acquisition strategy across Google and Meta paid channels.

Day-to-Day Responsibilities:

  • Conduct full audit of existing Google Ads account structure, campaign strategy, and budget allocation
  • Evaluate keyword strategy and positioning within a highly competitive and legacy-dominated market
  • Identify structural inefficiencies causing diminishing returns at higher spend levels
  • Develop scalable paid acquisition strategy across Google Ads and Meta platforms
  • Improve conversion tracking accuracy, attribution modeling, and CRM integration
  • Analyze conversion pathways and identify funnel drop-off points
  • Optimize for high-intent, qualified leads rather than total conversion volume
  • Advise leadership on scaling paid media investment from ~$30K $90K monthly spend
  • Refine geographic targeting across priority markets (DMV and New Jersey)
  • Partner with internal contractor, designer, content, and engineering teams to implement strategy
  • Deliver clear, actionable roadmap to scale qualified pipeline growth
  • Apply a highly analytical, data-driven approach to performance optimization

Requirements:

Must-Haves:

  • 8 years of paid media experience with deep expertise in Google Ads strategy and optimization
  • Proven success scaling paid media programs in competitive, constrained, or niche industries
  • Hands-on experience managing and optimizing $30K–$100K monthly Google Ads budgets
  • Strong track record improving cost-per-qualified-lead performance, not just traffic or conversion volume
  • Deep understanding of:
    • Conversion tracking and attribution modeling

    • CRM integration and offline conversion tracking

    • Lead qualification metrics and funnel optimization

    • Website tracking and analytics tools

  • Experience auditing and restructuring underperforming paid media accounts
  • Experience advising startups or helping rebuild digital strategy from early-stage or transition environments
  • Strong analytical and quantitative mindset
  • Exceptional written communication skills with strong attention to grammar and detail
  • Independent operator comfortable delivering candid, direct feedback

Nice-to-Haves:

  • Experience in healthcare, behavioral health, or autism-related services
  • Understanding of insurance-driven marketing or diagnosis-gated lead funnels
  • Experience competing against dominant or monopoly-like legacy brands
  • Background in performance marketing for high-intent, high-consideration services
  • SEO collaboration experience (not required to be technical SEO owner)
  • Experience working in startup or post-rebuild marketing environments

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