Paid Media Strategy Consultant
Bethsda, MD
Apply now: Paid Media Strategy Consultant, location is Remote. The start date is ASAP for this contract position.
Job Title: Paid Media Strategy Consultant
Location-Type: Remote
Start Date Is: ASAP
Duration: Contract (Through June 30, 2026; 5-10 hours per week to start)
Compensation Range: $60/hr - $68/hr W2
Job Description:
This role leads paid digital strategy for a niche, high-intent healthcare service provider competing against a long-established legacy treatment model. The consultant will audit, optimize, and scale paid media programs with a strong focus on increasing insurance-qualified, diagnosis-qualified lead volume not vanity conversions.
This is a strategic consulting engagement focused on performance analysis, structural optimization, and scalable acquisition strategy across Google and Meta paid channels.
Day-to-Day Responsibilities:
- Conduct full audit of existing Google Ads account structure, campaign strategy, and budget allocation
- Evaluate keyword strategy and positioning within a highly competitive and legacy-dominated market
- Identify structural inefficiencies causing diminishing returns at higher spend levels
- Develop scalable paid acquisition strategy across Google Ads and Meta platforms
- Improve conversion tracking accuracy, attribution modeling, and CRM integration
- Analyze conversion pathways and identify funnel drop-off points
- Optimize for high-intent, qualified leads rather than total conversion volume
- Advise leadership on scaling paid media investment from ~$30K $90K monthly spend
- Refine geographic targeting across priority markets (DMV and New Jersey)
- Partner with internal contractor, designer, content, and engineering teams to implement strategy
- Deliver clear, actionable roadmap to scale qualified pipeline growth
- Apply a highly analytical, data-driven approach to performance optimization
Requirements:
Must-Haves:
- 8 years of paid media experience with deep expertise in Google Ads strategy and optimization
- Proven success scaling paid media programs in competitive, constrained, or niche industries
- Hands-on experience managing and optimizing $30K–$100K monthly Google Ads budgets
- Strong track record improving cost-per-qualified-lead performance, not just traffic or conversion volume
- Deep understanding of:
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Conversion tracking and attribution modeling
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CRM integration and offline conversion tracking
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Lead qualification metrics and funnel optimization
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Website tracking and analytics tools
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- Experience auditing and restructuring underperforming paid media accounts
- Experience advising startups or helping rebuild digital strategy from early-stage or transition environments
- Strong analytical and quantitative mindset
- Exceptional written communication skills with strong attention to grammar and detail
- Independent operator comfortable delivering candid, direct feedback
Nice-to-Haves:
- Experience in healthcare, behavioral health, or autism-related services
- Understanding of insurance-driven marketing or diagnosis-gated lead funnels
- Experience competing against dominant or monopoly-like legacy brands
- Background in performance marketing for high-intent, high-consideration services
- SEO collaboration experience (not required to be technical SEO owner)
- Experience working in startup or post-rebuild marketing environments
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