Marketing Content Writer
Washington, DC, DC
Job Title: Marketing Content Writer
Location-Type: Remote - 15-20 hrs/week (flexible hours, can be done off hours, communicating via Slack)
Start Date Is: March 2nd
Duration: 4-month contract (potential to extend)
Compensation Range: $30/hr – $35.75/hr W2
Job Description:
The Marketing Content Writer will produce high-quality, SEO-driven organic content to support multiple online degree programs and increase web traffic, engagement, and conversion.
3 Open Positions:
- 1 Content writer - marketing content focused / very broad
- 1 Content writer - tech & business focused
- 1 Content writer - education / lifestyle / psychology focused
Day-to-Day Responsibilities:
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Write primarily long-form blog content (approximately 90% of workload)
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Produce mid-funnel, keyword-focused content designed to drive conversion
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Create thought leadership and awareness content featuring faculty expertise
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Translate complex academic and technical topics into audience-friendly narratives
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Work from SEO-led content briefs and expand them through independent research
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Optimize content for SEO, internal linking, AI Overviews, and LLM retrievability
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Interview faculty members and subject matter experts to incorporate quotes and insights
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Manage batches of assignments and meet rolling deadlines asynchronously
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Collaborate with SEO and organic marketing stakeholders via Slack
Requirements:
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Must-Haves:
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3–5 years of experience in organic content marketing or content writing
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Strong portfolio demonstrating narrative-driven, well-structured content
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Proven experience writing SEO-optimized blog content from scratch
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Knowledge of keyword strategy, internal linking, and search intent
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Experience writing for complex or technical topics in a clear, accessible way
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Familiarity with AI content optimization (AIO/GEO, LLM retrievability)
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Excellent written communication and self-management skills
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Comfortable working asynchronously and collaboratively
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Nice-to-Haves:
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Experience writing for higher education subject matter
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Advanced SEO skills, including keyword research and SERP analysis
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Subject-matter experience in one or more areas:
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Tech or data science
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Business or MBA-related topics
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Counseling, psychology, mental health, or social work
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