Senior Manager, TVAD
New York, NY, 10015
Title: Sr Manager, TVAD
Location: Remote (EST Hours)
Start Date: ASAP
Duration: 5-6 month contract
Compensation Range: $54 - $59 / hour W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship .
Job Description:
Senior media strategy and investment leader responsible for guiding TV, streaming, audio, online video, and programmatic media strategy while remaining hands-on with DV360 and data-driven campaign execution.
Day-to-Day Responsibilities:
- Develop and oversee media strategies across linear TV, CTV/streaming, online video, audio, and programmatic display.
- Serve as a hands-on DV360/GMP expert and provide strategic direction to execution teams.
- Lead YouTube activation across programmatic and reservation buying.
- Review campaign builds, optimizations, audience targeting, inventory, frequency, and brand-safety settings.
- Analyze DV360, CM360, and internal reporting to identify performance insights and actionable recommendations.
- Use advanced Excel skills to translate campaign data into strategic insights and planning recommendations.
- Support annual and future media planning using historical performance data and forecasting.
- Guide and mentor team members while ensuring quality and consistency of execution.
- Apply supply path optimization principles to improve inventory quality and buying efficiency.
- Partner with internal stakeholders and client teams to communicate strategy, performance, and recommendations.
Minimum Requirements:
- 8 years of hands-on media investment and strategy experience.
- Deep expertise across Streaming, OTT/CTV, Online Video, Audio, Linear TV, and Programmatic media buying.
- 7 years of hands-on DV360 experience; DV360 expertise is the highest priority.
- Strong Google Marketing Platform (GMP) and Campaign Manager 360 (CM360) knowledge.
- Experience with programmatic, DSP, YouTube, and TV/video buying.
- Strong understanding of audience targeting, inventory quality, frequency management, brand safety, and measurement.
- Agency experience preferred.
- Advanced Excel and strong analytical skills.
- Ability to translate performance data into actionable insights.
- Polished, confident communication skills with the ability to direct and mentor teams.
- Experience presenting strategy and recommendations to senior stakeholders.
- SSP experience.
- The Trade Desk or other DSP experience.
- Experience with Mobile Measurement Partners (MMPs).
- Knowledge of supply path optimization.
- Experience with incrementality, lift testing, forecasting, or time-series analysis.
- SQL familiarity.
- Experience connecting TVAD performance to revenue, CAC, LTV, or incremental reach.
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