Paid Media Strategist
New York, NY, 10016
Job Title: Paid Media Strategist
Location-Type: Remote (EST working hours)
Start Date Is: ASAP
Duration: (contract, perm, etc) 3 month contract (potential to convert full-time)
Compensation Range: $65-70/hr
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship .
Job Description:
- Lead paid media strategy and full-funnel demand generation across primarily B2B SaaS marketing efforts
- Serve as the key connector between business goals, paid media strategy, and external agency execution
- Align marketing efforts to pipeline growth, revenue generation, and overall business objectives
- Partner closely with VP-level leadership to shape strategic marketing direction
- Work directly with external agencies (supporting search, CRO, SEO, and paid social)
- Provide strategic direction to agency partners and ensure execution aligns with business priorities
- Build and support an end-to-end B2B demand generation funnel
- Monitor funnel performance and ensure strong alignment between top-of-funnel activity and revenue outcomes
- Drive top-of-funnel growth through paid media while maintaining a strong focus on lead quality over lead volume
- Ensure paid media strategy supports broader revenue and business strategy
- Operate as both a strategic leader and hands-on contributor with strong platform understanding
- 5 years of experience in B2B performance marketing, demand generation, or paid media strategy within B2B SaaS environments (enterprise preferred)
- Proven experience marketing software solutions to businesses with a strong understanding of long sales cycles, high-value deals, complex buying journeys, and prioritizing lead quality over lead volume
- Strong strategic ownership of paid media, including deciding where to invest budget, who to target, and how to optimize performance based on business impact
- Experience managing and leading external agencies, with the ability to provide strategic direction, challenge recommendations, and hold partners accountable
- Full-funnel marketing mindset with strong understanding of MQLs, SQLs, pipeline contribution, revenue attribution, and aligning paid media efforts to broader business goals
- Data-driven decision maker who can operate strategically while remaining hands-on enough to understand platform execution, campaign performance, and optimization opportunities
- Strong cross-functional communication skills with the ability to partner effectively with senior leadership, including VP-level stakeholders
Nice to Haves:
- Experience with LinkedIn Ads and Google Ads, especially within B2B lead generation and high-intent search campaigns
- Industry experience in cybersecurity, enterprise technology, or other complex SaaS environments
- Familiarity with product marketing collaboration, Marketo, Salesforce, and scaling larger paid media budgets
- Exposure to both B2B and B2C marketing environments
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