Digital Ecomm Manager - Mustela
New York, NY, 10022
Reference ID: 32236046
Date Posted: 06/12/2026
Apply now: Digital & Ecommerce Manager, location is Hybrid (NYC). The start date is ASAP for this permanent position.
Job Title: Digital & Ecommerce Manager
Location-Type: Hybrid (NYC)
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $90-100K
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship .
Job Description:
Lead digital growth and ecommerce performance for a global skincare brand, owning paid media, DTC strategy, and site optimization.
Day-to-Day Responsibilities:
- Manage paid acquisition across Search, Social, Display, and emerging channels
- Oversee agency partnerships (SEO, paid media) and performance optimization
- Own DTC forecasting, budgeting, and performance tracking
- Execute website updates, merchandising, and promotional campaigns
- Collaborate cross-functionally with brand, creative, and development teams
- Lead CRM, retention, and lifecycle marketing initiatives
- Drive SEO strategy, blog content, and site performance improvements
- Manage affiliate programs and partnerships
- Supervise and mentor junior team member
Requirements:
- Must-Haves:
- 3–5 years in digital marketing/ecommerce (DTC required)
- Beauty, skincare, or haircare industry experience
- Strong paid media expertise (Meta, Google, TikTok)
- Experience managing $500K–$1M in DTC revenue
- Agency management experience
- Proficiency in Shopify, GA4, and ad platforms
- Strong analytical and forecasting skills (Excel/Sheets)
- Excellent communication, adaptability, and ownership mindset
- Experience using AI tools in marketing workflows
- Nice-to-Haves:
- Experience with Klaviyo and CRM platforms
- SEO and content strategy experience
- Familiarity with UX, accessibility, and site testing
- Basic design tools (Canva, Photoshop)
- French language skills
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