Digital Ecomm Manager - Mustela

New York, NY, 10022

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Type: Direct Placement

Reference ID: 32236046

Date Posted: 06/19/2026



Apply now: Digital & Ecommerce Manager, location is Hybrid (NYC). The start date is ASAP for this permanent position.

Job Title: Digital & Ecommerce Manager
Location-Type: Hybrid (NYC)
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $90-100K
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship .

Job Description:
Lead digital growth and ecommerce performance for a global skincare brand, owning paid media, DTC strategy, and site optimization.

Day-to-Day Responsibilities:

  • Manage paid acquisition across Search, Social, Display, and emerging channels
  • Oversee agency partnerships (SEO, paid media) and performance optimization
  • Own DTC forecasting, budgeting, and performance tracking
  • Execute website updates, merchandising, and promotional campaigns
  • Collaborate cross-functionally with brand, creative, and development teams
  • Lead CRM, retention, and lifecycle marketing initiatives
  • Drive SEO strategy, blog content, and site performance improvements
  • Manage affiliate programs and partnerships
  • Supervise and mentor junior team member

Requirements:

  • Must-Haves:
    • 3–5 years in digital marketing/ecommerce (DTC required)
    • Beauty, skincare, or haircare industry experience
    • Strong paid media expertise (Meta, Google, TikTok)
    • Experience managing $500K–$1M in DTC revenue
    • Agency management experience
    • Proficiency in Shopify, GA4, and ad platforms
    • Strong analytical and forecasting skills (Excel/Sheets)
    • Excellent communication, adaptability, and ownership mindset
    • Experience using AI tools in marketing workflows
  • Nice-to-Haves:
    • Experience with Klaviyo and CRM platforms
    • SEO and content strategy experience
    • Familiarity with UX, accessibility, and site testing
    • Basic design tools (Canva, Photoshop)
    • French language skills

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