Associate Director, Paid Social
Chicago, IL, 60601
Apply now: Associate Director, Paid Social, location is REMOTE. The start date is ASAP for this contract position.
Job Title: Associate Director, Paid Social
Location-Type: REMOTE
Start Date Is: ASAP (5/11 or 5/18)
Duration: 4 Month Contract
Compensation Range: $50-55/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship.
Job Description:
Senior paid social leader responsible for driving strategy, execution, and optimization of full-funnel paid social campaigns for regulated healthcare/provider brands.
Day-to-Day Responsibilities:
- Lead strategy, planning, and execution of paid social campaigns across Meta, LinkedIn, TikTok, Reddit, Snapchat, Nextdoor, and emerging platforms
- Build and manage full-funnel campaigns for provider and healthcare audiences (HCP and patient-focused)
- Execute hands-on campaign setup, trafficking, optimization, and ongoing performance management
- Develop budget pacing, forecasting, and ongoing performance tracking across six-figure media spends
- Ensure compliance with regulatory requirements for healthcare advertising
- Partner with analytics teams to interpret performance data and translate into actionable insights
- Create reporting dashboards, executive summaries, and monthly performance updates/newsletters
- Recommend platform mix and strategy based on audience, performance trends, and business goals
- Collaborate cross-functionally with client services, analytics, strategy, and creative teams
- Support planning cycles and strategic roadmap development for client accounts
Requirements:
- Must-Haves:
- 8–10 years of paid social strategy and execution experience
- Strong agency experience
- Deep experience in provider healthcare marketing
- Hands-on expertise managing campaigns in Meta, LinkedIn, TikTok, Reddit, Snapchat, and Nextdoor
- Proven ability to build full-funnel paid social strategies and execute in-platform
- Strong understanding of healthcare regulatory and compliance requirements
- Experience managing six-figure budgets and pacing/reporting accuracy
- Strong analytical skills with ability to translate data into strategic recommendations
- Experience with social analytics tools (e.g., Sprinklr, platform-native tools, third-party measurement platforms)
- Ability to operate both strategically and hands-on in execution
- Nice-to-Haves:
- Sprout Social experience
- Payer healthcare marketing experience
- Experience supporting new business or pitch work
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