Director, Programmatic Sales
New York, NY
Reference ID: 31885109
Date Posted: 03/25/2026
Job Title: Director, Programmatic Sales
Location-Type: New York preferred (EST working hours required)
Start Date Is: ASAP
Duration: permanent
Compensation Range: $120-140k base (OTE range up to $280k)
Benefits: Health, dental, vision, 401k, PTO
Position Title & Summary
The Director, Programmatic Sales is a key sales point of contact responsible for programmatic revenue growth. The ideal candidate is a motivated, self- starter, who has an understanding of direct sales and the programmatic advertising landscape. Within this role, you must be comfortable with developing relationships internally and externally, and have a track record of meeting and exceeding sales goals.
Essential responsibilities
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Own the sales cycle from beginning to end; prospecting, identifying opportunities, establishing the right connections, creating sales proposals and presentations, and ideating custom opportunities
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Participate in programmatic sales efforts to identify existing and potential advertisers KPIs
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Proactively build, maintain, and expand on sales targets, advertiser relationships, and sales opportunities
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Collaborate with stakeholders to properly strategize pre-sale activities, execute and close opportunities
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Increase the industry presence of a premiere portfolio totaling 30 billion impressions and 150 million unique visitors per month
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Effectively develop relationships with major advertisers and agencies to generate short and long-term revenue growth
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Utilize ad technologies, programmatic setups, and analytics tools to optimize ad sales
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Required travel on an as needed basis, up to once a month for industry events and internal company retreat(s)
You Have:
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3-10 years of progressive experience selling programmatic advertising
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Established relationships within the Programmatic industry, including but not limited to: SSPs, DSPs, Data Partners and AdTech Vendors
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Experience selling private marketplace Deal IDs and programmatic guaranteed, with a track record of hitting or exceeding sales targets
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Experience with negotiating complex deals that meet strategic revenue goals
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Ability to set up PMP deals and troubleshoot issues.
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Strong relationships with advertisers directly, and their agencies of record
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Experience in solutions based sales organizations
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Experience engaging with clients to maximize their potential and relationships
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Excellent communication and presentation skills, both in person and virtually
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Proficiency and comfortability with real-time communication and technology vital to the fast-paced ad tech industry
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Proven skills in problem-solving, follow-through, attention to detail and prioritization
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A positive attitude and strong self-motivation
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Ability to be a collaborative, team player
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Ability to travel to up to 30%
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