UX Content Strategist
Baltimore, MD, 21231
Job Title: UX Content Strategist
Location-Type: Remote (EST Preferred)
Start Date Is: 6/22
Duration: Through End of Year (Likely Extension)
Compensation Range: $60/hr - $64/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship.
Job Description:
Seeking a UX Content Strategist to support customer journey and content strategy initiatives within a large enterprise financial services environment. This role is heavily focused on bridging the gap between high-level marketing/business concepts and practical, user-centered digital experiences.
This person will help translate campaigns, offers, and strategic initiatives into clear customer journeys, UX/content frameworks, and actionable direction for creative, content, marketing, and product teams. The ideal candidate is highly collaborative, organized, customer-focused, and comfortable bringing clarity and structure to ambiguous ideas in fast-paced environments.
This is a highly cross-functional role centered around journey mapping, content strategy, UX thinking, stakeholder alignment, and operationalizing customer-first experiences across digital channels.
Day-to-Day Responsibilities:
- Support journey mapping initiatives focused on improving customer experience and content flow across digital experiences
- Translate marketing campaigns, business initiatives, and customer offers into actionable UX/content strategies and user-centered workflows
- Evaluate proposed campaigns, messaging, and offers through a customer-first lens to ensure experiences are logical, cohesive, and effective
- Partner closely with marketing, creative, content, UX, and Product Owner teams to align messaging, experience, and execution
- Create frameworks, documentation, use cases, diagrams, journey maps, and supporting materials to guide execution teams
- Bring structure and clarity to ambiguous concepts and help operationalize ideas into scalable customer experiences
- Help connect business goals and marketing initiatives back to real customer behaviors, needs, and pain points
- Collaborate with cross-functional stakeholders to ensure consistency across messaging, user journeys, and digital experiences
- Support content and experience strategy across landing pages, campaign experiences, and customer engagement initiatives
- Facilitate discussions and alignment between business, marketing, creative, and product teams to support customer-focused outcomes
- Provide strategic recommendations around content flow, messaging hierarchy, customer interaction points, and UX clarity
- Support ongoing optimization and evolution of digital customer experiences and journey frameworks
Minimum Requirements:
- 5 years of experience in UX content strategy, content design, UX writing, journey mapping, or digital content strategy
- Strong experience translating high-level business or marketing ideas into clear, user-centered experiences and workflows
- Hands-on experience with customer journey mapping, content frameworks, information architecture, or UX documentation
- Experience partnering cross-functionally with marketing, creative, UX, product, and business stakeholders
- Strong communication, facilitation, and stakeholder alignment skills
- Ability to bring structure and clarity to ambiguous ideas and fast-moving initiatives
- Experience evaluating campaigns, offers, and messaging from both customer experience and business perspectives
- Experience working within highly regulated industries such as financial services, banking, insurance, or healthcare
- Portfolio examples showcasing journey mapping, UX/content frameworks, diagrams, workflows, or strategic documentation
Preferred Qualifications:
- Experience supporting content marketing, thought leadership, webinars, or customer engagement initiatives
- Background supporting landing page strategy and customer journey-focused marketing experiences
- Experience within enterprise-scale organizations or large cross-functional environments
- Exposure to content operations, digital experience strategy, or omnichannel customer engagement initiatives
- Familiarity with UX research, customer behavior analysis, or experience optimization methodologies
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