Director of Business Development (x2 - Medical Associations and Publishers)
Short Hills, NJ, 07078
Reference ID: 33216596
Date Posted: 10/24/2026
Director of Business Development, Publishers
Apply now: Director of Business Development, Publishers, location is hybrid in Short Hills, NJ. The start date is ASAP for this permanent position.
Job Title: Director of Business Development, Publishers
Location-Type: Hybrid – Short Hills, NJ (4 days onsite preferred; flexibility for 3 days)
Start Date Is: ASAP
Duration: Permanent / Full-Time
Compensation Range: $170,000–$180,000 base salary uncapped commission
Travel: 10–15% annually
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship.
Job Description:
The client is seeking a commercially driven Director of Business Development to expand publisher partnerships, drive monetization opportunities, and grow revenue through programmatic advertising, AI-powered publisher solutions, and strategic business development.
Responsibilities:
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Drive new business development and expand existing publisher relationships (50% hunter / 50% farmer).
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Prospect and build partnerships with healthcare publishers ranging from enterprise organizations to niche publications.
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Sell publisher monetization, programmatic advertising, AI solutions, and audience engagement products.
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Identify publisher supply opportunities that align with advertiser demand and campaign requirements.
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Manage the full sales cycle, including prospecting, presentations, negotiations, closing, and onboarding.
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Negotiate complex commercial agreements, including revenue-sharing models and guarantees.
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Upsell existing publisher accounts and identify new revenue opportunities.
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Build relationships with senior executives and key decision-makers.
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Collaborate with internal sales, product, and operations teams to support publisher integrations.
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Maintain accurate pipeline reporting and CRM activity.
Minimum Requirements:
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7 years of experience in business development, publisher partnerships, or enterprise sales.
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Strong background in supply-side advertising technology (SSP), publisher monetization, or open-web programmatic advertising.
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Experience selling monetization solutions, AI publisher products, or audience engagement solutions.
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Proven experience selling to enterprise publishers and navigating complex organizations.
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Strong understanding of publisher business models, supply-side challenges, and revenue generation.
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Experience negotiating commercial agreements, revenue-sharing structures, and strategic partnerships.
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Demonstrated success exceeding revenue targets and closing new business.
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Established publisher relationships and strong executive-level communication skills.
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Ability to independently manage a pipeline, prospect new business, and grow existing accounts.
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Strong relationship-building, consultative selling, and problem-solving skills.
Preferred Qualifications:
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Experience selling to healthcare publishers or healthcare-focused media organizations.
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Knowledge of HIPAA and healthcare advertising regulations.
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Experience with AI-powered publisher solutions, content monetization, or traffic recovery.
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Background at leading SSP, ad tech, or publisher monetization platforms.
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Experience with niche or specialized publisher audiences.
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Familiarity with CRM platforms, LinkedIn Sales Navigator, and ZoomInfo.
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