Digital Strategist
Baton Rouge, LA, 70810
Apply now: Digital Strategist, Remote. Start date is Mid-August for this 3-month contract (potential contract-to-hire) position.
Job Title: Digital Strategist
Location-Type: Remote
Start Date: Mid-August
Duration: Contract, 3 months (September - November), potential contract-to-hire
Compensation Range: $30.67/hr - $38.50/hr
Benefits: Eligible for Health, Dental, Vision, and 401K
Visa Sponsorship: Not eligible for visa sponsorship
Job Description:
The Digital Strategist will step in to manage and execute the client's digital marketing campaigns, reporting, and SEO initiatives across paid and organic channels during a defined coverage period.
Job Summary
•Run and manage active digital marketing campaigns across paid social and search platforms from setup through optimization
•Pull and compile analytics reports using Google Analytics to track campaign performance and inform strategy
•Monitor and enhance SEO performance using intermediate to expert-level practices
•Make content and structural edits to the client's WordPress site as needed
•Manage paid media budgets and optimize spend across Meta, LinkedIn, and Google SEM
•Leverage Zapier for workflow automation and integration tasks
•Research and apply AI tools to support campaign efficiency and execution
Minimum Requirements:
•5 years of experience in digital marketing
•Hands-on experience with SEM and paid social media management across Meta, LinkedIn, and Google
•Demonstrated ability to set up, manage, and optimize campaigns end-to-end, including experience overseeing at least $25K in monthly media budget
•Intermediate to expert-level SEO experience, including ongoing monitoring and performance improvement
•Proficiency with Google Analytics for gathering and interpreting campaign data
•Experience using Zapier for automation and workflow integration
•Willingness to actively research and use AI tools to support marketing work
Preferred Qualifications:
•Experience in tourism, destination, or attractions marketing (e.g., zoos, aquariums, theme parks, Visit-brand destination marketing)
•Familiarity with WordPress editing and content management
•Ability to work core hours of 8:30am - 3:30pm CT, Monday through Thursday, with prompt responsiveness during those hours
•Location in Baton Rouge, LA; New Orleans, LA; or Houston, TX for potential in-office availability
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