Marketing Analytics Consultant

Naperville, IL, 60563

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Type: Contract

Reference ID: 32528664

Date Posted: 07/04/2026



Apply now: Marketing Analytics Consultant, Remote (with initial onsite onboarding in Naperville, IL). Start date is ASAP for this Contract (6 months) position.

Job Title: Marketing Analytics Consultant
Location-Type: Local Remote to Chicago (candidate must be available hybrid in Naperville, IL for the first 3-4 weeks of onboarding; flexible thereafter)
Start Date: ASAP
Duration: Contract, 6 months
Compensation Range: $60-$66/hr
Benefits: Eligible for Health, Dental, Vision, and 401K
Visa Sponsorship: Not eligible for visa sponsorship

Job Description:

  • This consultant will deliver analytical support for direct mail acquisition campaigns and ad-hoc digital marketing initiatives, partnering with strategy, finance, and data teams to drive performance reporting, forecasting, and campaign execution for the client.
Job Summary
  • Build and maintain direct mail performance reporting by market, segment, and test cell, including weekly readouts, in-flight diagnostics, and variance analysis
  • Support response, conversion, revenue, and ROI forecasting in partnership with strategy and finance stakeholders on volume planning and budget allocation
  • Manage the analytics workflow from targeting logic and segmentation through mail file creation, including record-selection configuration and audience validation
  • Design statistically valid experiments (A/B, multivariate) with appropriate sample sizes, unbiased test/control structures, and defined KPIs, and deliver post-test analyses
  • Ensure data accuracy across digital analytics platforms, troubleshoot tracking discrepancies, and conduct cohort, segmentation, and attribution analyses
  • Build and maintain dashboards in Looker (or comparable BI tool) to track campaign performance, experiment results, and business outcomes
  • Provide rapid analytical support for last-minute targeting refinements, business rule updates, and ad-hoc requests across direct mail and digital programs
Minimum Requirements:
  • 5 years of marketing analytics experience with a demonstrated background in direct mail or acquisition campaign analytics
  • Advanced proficiency in Microsoft Excel, including complex reporting and modeling
  • Proficiency in SQL, with preference for Snowflake as the data platform
  • Experience with data visualization tools, with Looker strongly preferred (Power BI or Tableau considered)
  • Deep understanding of marketing performance metrics including CLTV, CAC, ROI, incrementality lift, and attribution methodologies
  • High attention to detail with a rigorous QA mindset and strong commitment to data accuracy.
Preferred Qualifications:
  • Prior experience supporting direct mail campaigns, including familiarity with cost per piece, response and conversion rate mechanics, and cohort-based analysis
  • Working knowledge of digital marketing platforms such as GA4, Google Ads, and Meta Ads
  • Background in financial services or a similarly data-intensive industry, given the complexity of Excel-based reporting
  • Experience automating reporting workflows to improve speed, accuracy, and reliability

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