PPC/Paid Media Specialist
Boston, MA, 02210
Apply now: PPC/Paid Media Specialist, location is Remote EST. The start date is ASAP/TBD for this yearlong contract position.
Job Title: PPC/Paid Media Specialist
Location-Type: Remote EST
Start Date Is: ASAP/TBD
Duration: Yearlong contract
Compensation Range: $35-38/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship.
Job Description:
The client is seeking a hands-on PPC/Paid Media Specialist to manage paid search, display, LinkedIn, and YouTube campaigns from setup through optimization and performance storytelling.
Day-to-Day Responsibilities:
- Manage PPC campaigns across Google Ads, LinkedIn Ads, display, and YouTube
- Own campaign setup from start to finish
- Conduct keyword research and make campaign optimizations
- Monitor 3–6 campaigns at once across multiple business segments
- Analyze KPIs, auction trends, ROI, pipeline metrics, and campaign performance
- Use reporting tools such as GA4, Looker Studio, Google Ads, LinkedIn Business Manager, and campaign reporting platforms
- Present campaign insights and performance stories to marketers and stakeholders
- Partner with stakeholders to guide paid media strategy and optimization decisions
- Set expectations around campaign performance, issues, and opportunities
- Test and learn new paid media tools and platforms as needed
Minimum Requirements:
- 2–4 years of PPC, paid search, or paid media experience
- Strong hands-on experience with Google Ads and LinkedIn Ads
- Experience with paid search, display, YouTube advertising, and pay-per-click campaigns
- B2B paid media experience
- Keyword research and campaign optimization experience
- Ability to analyze numbers, understand campaign performance, and tell a clear data story
- Comfortable presenting to and partnering with marketers, demand generation teams, and stakeholders
- Ability to support strategy while also executing directly in campaign tools
- Strong organization and ability to juggle multiple campaigns or projects at once
- Stakeholder-facing confidence and ability to set expectations
- Agency experience or experience managing multiple clients/campaigns
- Automotive industry or segment experience
- Experience in medtech, healthcare, aerospace, defense, or industrial verticals
- Experience with GA4, Looker Studio, LinkedIn Business Manager, and downstream campaign reporting tools
- Experience testing new advertising platforms or emerging tools
- Meta Ads experience
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