Marketing Analyst

New York, NY, 10016

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Type: Contract

Reference ID: 32444694

Date Posted: 06/15/2026



Job Title: Marketing Business Analyst
Location-Type: Remote or Hybrid NYC
Hours: 20 hours/ week
Start Date Is: ASAP
Duration: 2 month contract


We're looking for a data-driven Marketing Business Analyst to become the analytical backbone of our Growth Marketing team. In this role, you'll own the health and accuracy of our marketing funnel reporting — from top-of-funnel lead generation through pipeline contribution — and serve as the go-to resource for identifying data issues, surfacing insights, and ensuring our revenue teams are working from a single source of truth.

What You'll Do:

Funnel Reporting & Analytics

  • Build, maintain, and distribute recurring reports covering the full marketing funnel: Leads, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Sales Accepted Leads (SALs), and pipeline contribution
  • Track funnel conversion rates, lead velocity, and stage-to-stage progression to identify trends and opportunities
  • Partner with Growth Marketing to develop dashboards and reporting cadences that align with campaign cycles and weekly business GTM reviews

Data Quality & Integrity

  • Conduct regular audits of marketing and sales data in Marketo & Salesforce to identify and resolve discrepancies, duplicate records, missing fields, and attribution errors
  • Investigate anomalies in lead volume, conversion rates, or pipeline values and escalate or resolve root causes in collaboration with Revenue Operations and Marketing Ops
  • Define and enforce data standards for lead statuses, campaign attribution, and funnel stage definitions

Cross-Functional Collaboration

  • Act as a liaison between the Growth Marketing, Sales, and Revenue Operations teams to ensure consistent funnel definitions and aligned reporting
  • Support campaign performance reviews by connecting marketing activity to downstream pipeline and revenue outcomes
  • Participate in go-to-market planning by providing historical funnel benchmarks and forecasts

Process Improvement

  • Identify gaps in current data capture, reporting processes, or tooling and recommend scalable improvements
  • Document reporting methodologies, data definitions, and standard operating procedures

What You Bring:

Required

  • 3-5 years of experience in a marketing analyst, business analyst, or marketing operations role
  • Strong proficiency in Salesforce CRM — including building reports and dashboards, understanding lead/contact/opportunity objects, and diagnosing data issues
  • Solid understanding of B2B marketing funnels and lead lifecycle stages (Leads, MQL, SQL, SAL, pipeline)
  • Experience with BI or data visualization tools (e.g., Tableau, Omni)
  • Advanced Excel/Google Sheets skills; comfort with large datasets
  • Strong attention to detail with a track record of catching and resolving data discrepancies

Preferred

  • Experience with marketing automation platforms (e.g., Marketo) and their Salesforce integrations
  • Familiarity with SQL for querying data warehouses or CRM data
  • Read logic from DBT
  • Exposure to multi-touch attribution models
  • Experience working within a high-growth SaaS or technology environment

You'll Thrive Here If You

  • Love digging into data to find out why numbers don't add up
  • Can translate complex data findings into clear, actionable narratives for non-technical stakeholders
  • Are comfortable owning reporting accuracy and raising flags proactively
  • Enjoy working at the intersection of marketing and revenue operations

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